Building Brands & The Bachmann Family
Though Lance takes great pride in the 1SEO brand he has built from the bottom up to one of the nation’s top digital marketing firms, nothing makes him as proud as his four sons: Andrew, Lance Jr. (L.J), Greg, and Davey, and his marriage to his beautiful wife, Emily.
When he’s not building his brands, or embarking on new business ventures, Lance can be found coaching his boys. Whether that means on the wrestling mat, or from the sideline of the soccer field, Lance looks to instill courage and character in his kids whenever he gets the opportunity to talk about life’s teachable moments.
Lance regularly reminds his children that there will always be obstacles and adversities they must overcome, in athletics, academics, and in their careers. Everything they want must be earned and attitude is everything. For Lance, success doesn’t come from the moments when you’re on top; success is fueled by learning from your failures, and the hunger to win when your back is against the wall.