Before I let everyone in on what’s going on in the 1SEO office this week, I just want to give a special shout out to team Germany for winning the 2014 World Cup, their first since 1990. I would also like to congratulate Argentina for making it to the finals and team USA for giving it their all this year. I spent this past weekend with friends and family watching the finals, wishing team USA made it to the end, but next time around, we will be better than ever!
In other news………….
At the 1SEO office, my team has been hard at work becoming AdWords certified. As a digital agency, it is important for our success that everyone understands how the landscape of pay-per-click advertising is evolving, which is why we pride ourselves on passing the latest certification tests. Many business owners do not understand what PPC is, which is why it is a must-have for a digital agency. We can educate our clients on the best PPC practices in order for them to have success.
Also, when I see my employees dedicating time out of their schedule to past the test and become certified, it shows me that they care about the industry and want to learn. 1SEO currently has over 20 employees who are certified, which is by far the most of any digital agency company in the United States. If that doesn’t say that we take PPC seriously, then I don’t know what does!
If you are interested in becoming certified, you can become a google partner at https://www.google.com/partners/. From there, you can find information on all AdWords Exams including Advertising Fundamentals, Advance Search and Advance Display.
Of course, you need to crawl before you walk. Before jumping right in to the actual exam, you can prep for it at the AdWords Help Center. This page has everything you need to know for each exam.
I look forward to seeing many of my other employees pass their exams and hope to see you become a certified AdWords Wizard as well!